23 July 2008
Marketing: Elements, Brand, Distribution, Promotion
Marketing Quiz
July 23, 2008 Name ______________________
1. What are the four elements of marketing? CHAPTER 13, page 411
P PRODUCT
P PRICE
D DISTRIBUTION
P PROMOTION
2. What is a brand? Chapter 14, Page 452
Any name, term, symbol, design, or any combination of these that identifies a seller’s products as distinct from those of other sellers
3. What is a marketing channel? Chapter 15, page 481
A channel of distribution; a sequence of marketing organizations that directs a product for the producer to the ultimate user. Every marketing channel begins with the producer and ends with either the consumer or the business user.
4. What is a marketing promotion? Chapter 16, 515
A communication about an organization and its products that is intended to inform, persuade, or remind target-market members.
No Comments Yet
You can be the first to comment!
Leave a comment: