28 September 2011 
Sports Management Internship (MGT 302) at The Catholic University of America
Sports Management Internship (MGT 302) at The Catholic University of America
Beginning in the Spring 2012 semester, the Department of Business & Economics will offer a new course, Sports Management Internships (MGT 302).
This course is open to all Business & Economics students who would like to earn credit for a Sports Management internship.
Course Objectives:
- Perform expanded management duties under the supervision of a practicing sports manager.
- Develop the knowledge and skills needed to succeed within the sports industry.
- Apply knowledge learned from course work to “real world” situations.
- Gain expanded management experience in an area of interest in the sports industry.
Course Requirements:
- You must perform the duties of the internship to the expectations of your site supervisor. This will be reflected in your supervisor’s evaluation at the completion of the practicum.
- Fulfillment of the contract.
- Completion of all related assignments and submission of required documentation.
Next steps:
1) Contact Jennifer Barbera and Professor Yoest to let them know you are interested.
2) Start researching internships and come to Jennifer or Professor Yoest for assistance.
3) Secure the internship.
4) Register for MGT 302 on Cardinal Station when enrollment takes place.
Contact Information:
Professor Yoest, Business & Economics Adjunct YOEST@cua.edu
Public Relations Study Guide, Chapters 6, 7, & 8, from Practice of Public Relations
MKT 221, Study guide for chapters 6, 7, 8; September 27, 2011
Following are possible questions from the exam. Your Business Professor reserves the right to include questions from class notes and case study presentations.
Please contact your study partner to review the material.
1. Is ethics and ethical behavior different for different cultures? Explain.
2. Name and explain the six values of the Public Relations Society of America
3.What should be included in a Corporate Code of Conduct?
4. In what country did the McDonald’s tag-line (trademark) “I’m Lovin’ it” originate?
5. List seven of the categories of Corporate Social Responsibility
6. How would you assess Scott McClellan’s ethical responsibility to be loyal to his boss balanced with his ethical responsibility to reveal what happened at the White House?
7. According to the text, The society of Professional Journalists has an emphasis on three areas:
8. What Department should be the seat of corporate ethics? Why?
9. What are the four ethical theories relevant to the practice of public relations?
10. Is it wrong to use company email for personal reasons? Why or why not?
11. According to the text, who did Forbes Magazine call “the most powerful woman in business”?
12. According to Howard J. Rubenstein, what is the key to interesting a journalist in a client’s story?
13. According to the text’s chapter 7 on the Law, what is the firm’s first consideration?
14. What is the First Amendment to the US Constitution?
15. Define Libel
16 Define slander
17. What is the three part test to meet the requirements of “Defamation”
18. What is the best defense against libel?
19. What is cyber squatting?
20. What is “Fair Use” in copyright law?
21. What are the seven keys to litigation visibility?
22. What three things does top management want from Public Relations?
23. Name and describe the two types of surveys
24. Name the four elements of a survey
25. What is a communications audit?
26. Evaluation of public relations programs depends on some five things:
27. What are the four most common tools to measure public relations outcomes?
28. Complete this quote from John James Fahey, “No PR program is complete until it has ___________________.”
24 September 2011
Case Study Grading Scale, The Catholic University of America
Case Study 20 point grading scale Class _______________
Name______________________________ Date ________________
Topic 2 points
Problem defined in one sentence
Topic relationship to student
Appropriate to class
Supporting Statements 5 points
Options
Recommendations packaged for decision maker
Logical solution
Content 5 points
Result in past tense
Result compelling
So What?
Grammar 2 points
Typos
Sentence construction
Professional language
Appearance/Delivery 3 points
Cover sheet of assignment
Professional look of written paper
Professional oral delivery of paper
Follow Directions 3 points
Paper turned in on time
Paper reviewed by a second reader
Followed Problem, Solution, Result outline
22 September 2011
Study Guide for Management 311, Chapters 1 to 7, The Catholic University of America
A Primer on Organizational Behavior, Management 311
The Catholic University of America
Chapters 1 to 7 and class notes
Your Business Professor reserves the right to add questions to the test not listed here. The Alert Student will be familiar with the readings and the class notes.
1. What is the best method to learn the skill and practice of managing?
2. What area has the most frequent ethical concerns for managers?
3. What is unity of command?
4. What is Authority?
5. What is Power?
6. What is Frederick Taylor known for? Give an example.
7. What is Max Weber known for? Give an example.
8. What is the difference between core tasks and critical tasks.
9. What is TQM?
10. What is BPR?
11. What is signal to noise ration?
12. What is stereotyping?
13. Define Halo Effect?
14. Define 360 degree feedback
15. Define A and B Type personalities
16. Define X and Y Theory
17. What is the base or first step in Maslow’s Hiearchy of Needs?
18. ________________ + ______________ = motivation
19. Define the Protestant Work Ethic.
20. Explain extrinsic and intrinsic rewards.
21.Is there a difference between a life lie and a business lie?
22. What per cent of a manager’s time is spent in communication?
23. What is empathy?
24. What is the grapevine?
25. The formula for Individual Contributors
_______________ = Results
26. The formula for managers
__________________ + _________________ = results
27. Define the characteristics of a Group.
28. What is Group Think?
29. What is Unit Cohesion?
30. List the stages of Group Development
31. Management described in one word
32. Draw the molecule of management:
33. The Managerial Grid compares the concern for the ______ with concern for the _________
34. Management defined in one sentence.
35. List Jack Welsh’s four E’s of leadership and define
36. What is the First Law in the Public Policy Process?
37. Define “Personnel is Policy.”
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20 September 2011
Professor Yoest’s Favorite Business Video Clips
Ethics
Is there a difference between a “Business Lie” and a “Life Lie”?
Persuasion
Does the Boss have to buy what you are selling?
Management
Does the manager have to be perfect?
Teamwork
How are teams motivated?
Warning: Adult Language
26 Justin pre-regatta talk the best indication of future performance is past performance
1:10 Coach’s work is done. The coxwain will now direct.
1:25 “Smile, you know what’s going to happen.” Desire to win + Likelyhood = Motivation
2:13 Justin can only watch. Will the team work as well now as they did in practice?
2:23 Team’s performance compared to competition
3:54 Celebrate the team’s performance
Command Presence
The TuboEntabulator
http://www.youtube.com/user/johnyoest#p/a/u/6/R_F-nLZrXcQ
Al Pacino’s Inspirational Speech
Movie – any given sunday (Al Pacino , Jamie Fox) Half-Time speech
Caution-adult language
Leadership
POST: John Bradford – Leadership and Succession Planning.mp4
Profiles International Leadership
http://www.yoest.com/2008/07/25/advertising-the-good-and-the-bad/