Readings for Professor Yoest

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MSM 501 Communicating Effectively as a Manager

Week 1 Ethics

Week 2 Grapevine http://www.yoest.com/2016/03/04/august-26-are-the-informal-office-communication-networks-unmanageable-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 3 Attention http://www.yoest.com/2016/03/04/august-30-if-no-one-is-listening-it-matters-not-what-you-say-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful-2/

Week 4 Microphones http://www.yoest.com/2016/03/04/august-29-using-electronics-for-public-speaking-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 5 Memorable http://www.yoest.com/2016/03/04/august-27-will-the-presenters-words-remain-with-the-audience-out-the-door-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 6 Television http://www.yoest.com/2016/03/03/august-19-televised-champions-in-the-arena-speak-for-millions-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 7  Words http://www.yoest.com/2016/03/03/august-17-its-only-words-and-words-are-all-i-have-to-take-your-heart-away-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 8 Briefing http://www.yoest.com/2016/03/03/august-12-be-brief-be-brilliant-be-gone-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 9  Communication http://www.yoest.com/2016/03/03/august-11-what-is-the-first-function-of-the-executive-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 10 Sound-bite http://www.yoest.com/2016/03/02/august-9-make-your-own-positive-sound-bite-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

MSM 533 Human Resource Management and Strategy

Week 1 Ethics https://smallbiztrends.com/2015/08/breaking-the-rules-training-small-business-owners.html

Week 2 On-Boarding https://smallbiztrends.com/2015/10/onboarding-new-employees.html

Week 3 Hiring https://smallbiztrends.com/2015/08/business-experience.html

Week 4  Anticipation http://www.yoest.com/2016/09/02/the-memo-completed-staff-work-chapter-one/ 

Week 5 Deputy http://www.yoest.com/2016/10/17/the-memo-completed-staff-work-chapter-four-deputy/

Week 6  Health https://smallbiztrends.com/2006/09/rest-to-get-the-best-from-your-small-business.html

Week 7  Government http://www.yoest.com/2005/10/01/ford_hardees_and_government_ve/

MGT 223 Management Theory and Practice

Week 1 Ethics  https://smallbiztrends.com/2015/08/breaking-the-rules-training-small-business-owners.html 

Week 2 Wright Bros  https://smallbiztrends.com/2015/07/wright-brothers-lessons.html

Week 3  Decision http://www.yoest.com/2016/09/16/the-memo-completed-staff-work-chapter-two-decision/

Week 4  Hiring https://smallbiztrends.com/2006/07/hiring-the-best-question-to-ask-a-job-candidate.html

Week 5  Diversity https://smallbiztrends.com/2006/05/two-perfect-job-candidates-heres-how-to-choose.html

Week 6  Benefit http://www.yoest.com/2017/01/12/the-memo-completed-staff-work-chapter-12-wiifm/

Week 7  Communication http://www.yoest.com/2017/01/12/the-memo-completed-staff-workchapter-23-communication/

MKT 345 Marketing Management

Week 1 Ethics  https://smallbiztrends.com/2015/08/breaking-the-rules-training-small-business-owners.html

Week 2  Consistency https://stream.org/when-did-rubio-fail/

Week 3  Trade Show  https://smallbiztrends.com/2015/09/effective-trade-show-exhibit.html

Week 4  Branding http://www.yoest.com/2016/03/15/september-21-how-can-a-business-care-about-people-more-than-money-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 5  Sales https://smallbiztrends.com/2015/08/cracking-the-sales-code.html

Week 6  Price http://www.yoest.com/2016/03/24/october-16-decisions-are-always-made-by-you-by-someone-else-by-circumstance-management-by-the-book-365-daily-bible-verse-one-minute-management-lessons-for-the-busy-faithful/

Week 7  Core https://smallbiztrends.com/2016/04/going-off-shore-to-outside-consultants.html

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