Business 100 Introduction Syllabus, Spring 2010


Business 100 Introduction Syllabus, Spring 2010

Syllabus Introduction to Business
BUSiness 100
John Wesley Yoest, Jr. (Jack)
Adjunct Professor of Management

Science, Technology and Business Division

BUS 100-003A LEC 12370 Introduction to Business (Lecture)

Mondays and Wednesdays 11:00am – 12:15am

A-Bisdorf/AA- Room 359

January 11, 2010 to May 10, 2010

Main Campus:

Northern Virginia Community College
3001 North Beauregard Street
Alexandria, VA 22311

NVCC phone: 703 845-6200

Fax: 703-845-6009

Cell: 202.215.2434


M.B.A., George Mason University

B.S., Old Dominion University

Graduate Course Work, Oxford University

1) Course Objective:

Prerequisites: Each student must be able to

1) Read and write English fluently, and

2) Have the desire to understand how business is conducted.

Course Objectives:

The Alert Student will know the Language of Business at the course completion.

This course will provide the Alert Student with a broad overview of the components of business.

This is an introductory course that reviews the basic terminology of the business world by examining economics, marketing, management, and law.

The course will help the student select their field of business specialization.

A satisfactory placement score for ENG 111 is strongly recommended. Presents a broad introduction to the functioning of business enterprise within the U.S. economic framework. Introduces economic systems, essential elements of business organization, production, human resource management, marketing, finance, and risk management. Develops business vocabulary.


Introduction to Business, Tenth edition. Pride, Hughes, and Kapoor. Cengage Learning, 2009.

2) Academic Requirements:


Homework: There will be reading assignments from the text for every class.

Find a friend. Exchange contact information with at least one class member to keep current on any missed classes. This is a course requirement for points. Your Business Professor is not the student’s first point of contact. You may share with any and all in the class except during tests.

Establish a domain & social media name. The student will reserve and claim a URL address, for example:,, This is a course requirement for points toward final grade.

Quizzes: Expect a short quiz in the first ten minutes of every class period. Questions may be true/false, very short answer, or fill-in-the-blank.

Class Participation: The Student is expected to volunteer and help move the class discussions.

Examinations:  There will be a Mid-Term and Final Exam; multiple choice and short answer. The Final Exam will be given on 10 May, the last day of class.  The Final is not comprehensive.

Business in the News: Each student will be required to give a brief five minute oral presentation on a current-event newspaper article. This current-event/internet assignment will be turned in with student notes.

This presentation should be organized:

1) Provide the source of the article.

2) Deliver a brief overview of the topic, and, most important,

3) Your opinion/reaction to the article.

At the conclusion of the presentation you will turn in a print-out of the article, being sure to include the newspaper source, date, and website.

Current Event grading scale:

2 — Choice of article

4 — Follow Directions

4 — Organization

4 — Overview/Reaction/Opinion

4 — Presentation

2 — Turn In


20 Total Points

Grade Point Allocation:

Exams: Two each, 10 points each; 20 points total

Quizzes: Twenty @ two points each; 40 points total

Current Event, Business in the News: 20 points;

Class Participation 10

Text Book: 1 points

Exchange contact info: 1

Claim Domain Name: 1

Claim Facebook/Twitter Name: 1

Extra Credit as assigned: 6

Total = 100 points/percent

Class Participation: This will be a subjective measure at the discretion of the instructor. Even with the grade structure following, making your voice heard and preparedness are important — they could make the difference in a borderline grade.

The only way to begin to earn Class Participation points is to show up.

Course Grading System:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 0-59

BUS 100 Semester Outline; There will be 32 class sessions.

MLK Jan 18 off

Spring break March 8 – 14

COURSE OUTLINE Chapter PowerPoint slides available here.

Jan 11, Introduction and Expectations

Jan 13, Ch. 1 Exploring the World of Business and Economics

Jan 20, Ch. 2 Being Ethical & Socially Responsible

Jan 25, Ch. 3 Exploring Global Business

Jan 27, Ch. 4 Choosing a Form of Business Ownership

Feb 1, Ch. 5 Small Business, Entrepreneurship, and Franchises


Feb 3, Ch. 6 Understanding the Management Process

Feb 8, Ch. 7 Creating a Flexible Organization

Feb 9, Ch. 8 Producing Quality Goods and Services

Feb 15, Ch. 9 Attracting and Retaining the Best Employees

Feb 17, Ch. 10 Motivating and Satisfying Employees and Teams

Feb 22, Ch. 11 Enhancing Unions-Management Relations


Feb 24, Mid-Term Exam


Mar 1, Ch. 12 Building Customer Relationships Through Effective Marketing

Mar 3, Ch. 13 Creating and Pricing Products that Satisfy Customers

Mar 15-17, Ch. 14 Wholesaling, Retailing, and Physical Distribution

Mar 22-24 Ch. 15 Developing Integrated Marketing Communications

Mar 29-31, Ch. 16 Understanding Information and e-Business


Current Events on 5, 7 & 12 April


April 14, Business Law

April 19, Ch. 17 Using Accounting Information

April 21, Ch. 18 Understanding Money, Banking, and Credit

April 26, Ch. 19 Mastering Financial Management

April 28, Ch. 20 Understanding Personal Finances and Investments

May 3-5, Year End Review

Final Exam on 10 May


Business Law Outline

Sources of Law

1. US Constitution

2. Statutory Law — Uniform Commercial Code (UCC)

3. Common Law

Public Law

Private Law — Product Liability

Contract Law

a) Requirements for a valid contract

b) Breach of contract

Sales Law — Warranties

Property Law — Real Property

Personal Property

1. Tangible

2. Intangible

3) Attendance:

Regular attendance of this course is expected. Failure to do so could have an adverse effect on the student’s course grade. Any class material and assignments missed are the student’s responsibility. Success will depend upon showing up.

It is a requirement that the student exchange names and contact information with at least one classmate.

Excessive absences, as defined in the college catalog, could result in the student receiving the grade ‘F’ for the course.

Testing and Grading:

Attendance at scheduled tests and presentations is mandatory. No make-ups will be given  — there are no exceptions from Your Business Professor.

Current Events Presentations will not be accepted late and must be delivered in person.

Normally this instructor will assign only the grades of A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog. The grade of X (audit) must be initiated by the student and will be assigned only when the student has attended class regularly.

Failure to do so will result in the instructor issuing the grade of ‘F’.

The Successful Student will devote two hours of class preparation for each hour of class room instruction.

The student will be asked to grade the effectiveness of each test.


Any student may withdraw from this course without academic penalty within the first 60% of the session. Initiation of the withdrawal is the student’s responsibility and the grade of ‘W’ will be awarded. The last day for withdrawal, without academic penalty, for this semester/session is _______________. Beyond this date dropping a course or failure to attend will result in the grade of ‘F’ except under mitigating circumstances. Documentation of these circumstances is required AND a grade of ‘W’ implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.

If a student misses the first two weeks of class s/he will be dropped from the class.

Special Needs and Accommodations:

Please address with the instructor any special problems or needs at the beginning of the semester/session. If the student is seeking accommodations based on disability, then s/he should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.

In the event of an emergency cancellation of class, please check Blackboard for further instructions.  See for more information on how to use Blackboard.

Canceled Classes: If class is canceled for any reason, the student is still responsible for the material due. Any quiz on that material might be given at the next class, in addition to the regularly scheduled quiz.

Campus classes are closed by division, day or evening. Sometimes day classes will meet and evening classes will be canceled or vice versa. The evening division starts with 4:30 p.m. classes.


The following will be considered cheating in this course:

1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.

2. The use of any material on a graded assignment or test other than those authorized by this instructor.

3. Talking or discussion of any kind during a graded test without specific permission of this instructor.

4) Notes and suggestions and hints:

Last Day for Schedule Adjustments with Tuition Refund is ____________.

Last Day to Withdraw Without Grade Penalty or Change to Audit is _________.

Attendance will be taken at each class.

Check the course catalog first for questions.

Be sure to log onto Blackboard to follow assignments and current grade.

Expect to be asked to contribute to each class session.

Do not text-message during class.

When Your Business Professor says “Tomorrow” he means the next class meeting — not the next day.

It is normal and customary to wait for any late Professor for 20 minutes.

Draft Your Own Reference Letter.

Additional information and public speaking helps.

Refer your friends to take this business class.

Be sure to grade Your Business Professor at Key word search Yoest

Other exciting Business Division courses:

ACC 211 Accounting

BUS 165 Small Business Management

AST 107 Editing and Proofreading

BUS 200 Principles of Management

AST 236 Software Applications or IST 117

BUS 241-1 Business Law I and II

BUS 280 International Business

BUS 100 Introduction to Business

FIN 215 Financial Management

BUS 125 Applied Business Math

ITE 115 Intro to Computer Applications and Concepts


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John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology, medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.

Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College.

He is also the president of Management Training of DC, LLC.

He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at which covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.

Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.

Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies.

His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.

He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification. And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.

Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.

Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.

He has been active on a number of Boards and competes in 26.2-mile marathon runs.

Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm, live in the Washington, DC area with their five children.

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Drop with tuition refund census date — Jan 28

Withdrawal with out grade penalty or change to audit — March 26