Category: Branding

Contest : Name That Vehicle

Charmaine Yoest at Reasoned Audacity has a graphic with the Penta-Posse a-top a USA tracked vehicle. Bottom of main page. What is it? Winners will be judged on accuracy and style. Winners will receive...

Gwen Stefani, Brand Name, Line Extension

Gwen Stefani AP Photo Stuart Ramson Singer Gwen Stefani has released a new line of clothes — a line extension of her name as brand. And Robin Givhan at The Washington Post doesn’t like...

What Pepsi is Doing Right

Even a stopped clock is right twice a day. And here is where Pepsi’s Indra Nooyi gets something, somewhere right. Jeff Gordon, #24 ###

Why Elites Hate WalMart

“Law-breaker, union-buster, tax-escapee…” says Ralph Nader about WalMart. The generosity of $17 million by the retailing giant during the Katrina Aftermath has muted criticism, but changed few minds. WalMart Protesters Why do left of...