Category: East Asia

Lawyers and Good Books for the Middle Kingdom

When Charmaine attended the National Religous Broadcasters (NRB) tradeshow, she decided to help make a difference by making trouble with a book. Books make a difference. Especially the Good One. Look for the effect...

Selling the Great Wall of China

Elmer Wheeler selling through the senses “Sell the sizzle, not the steak,” said master salesman Elmer Wheeler. His book SIZZLEMANSHIP: New Tested Selling Sentences and his others are among sales lore classics. His original...

Corvettes in China

  1958 ‘Vette with standard accessories Years ago Your Business Professor tooled around town in a vintage ‘Vette. Pictured with factory options. The blond came (and went) with the machine. It didn’t have 12...