July 23, 2008 Name ______________________

1. What are the four elements of marketing? CHAPTER 13, page 411

P PRODUCT

P PRICE

D DISTRIBUTION

P PROMOTION

2. What is a brand? Chapter 14, Page 452

Any name, term, symbol, design, or any combination of these that identifies a seller’s products as distinct from those of other sellers

3. What is a marketing channel? Chapter 15, page 481

A channel of distribution; a sequence of marketing organizations that directs a product for the producer to the ultimate user. Every marketing channel begins with the producer and ends with either the consumer or the business user.

4. What is a marketing promotion? Chapter 16, 515

A communication about an organization and its products that is intended to inform, persuade, or remind target-market members.

Building Customer Relations Through Effective Marketing

Creating and Pricing Products that Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Secret code revealed here:

PPT is the slide presentation for each chapter.

CRS is the powerpoint quiz for each chapter.

Understanding the Management Process

Creating a Flexible Organization

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Business

Trends in Business Today

Navigating the World of e-Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Business Technologies Division
John Wesley Yoest, Jr. (Jack)
Adjunct Professor of Management

This class meets in the Arlington Center at:
4600 North Fairfax Drive, behind the Holiday Inn
Arlington, VA 22203
703.933.5050, near Ballston Metro.

Main Campus:
Northern Virginia Community College
3001 North Beauregard Street
Alexandria, VA 22311

NVCC phone: 703 845-6200

Business Phone: 202.215.2434

Fax: 703-845-6009

Jack@Yoest.org

Education:

M.B.A., George Mason University

B.S., Old Dominion University

BUS 100 Introduction to Business

Class room 305, Arlington Center

Course Objective:
This course should provide the student with a broad overview of the components of business. It is meant to be an introductory course that exposes the student to the basic terminology of the business world by touching the areas of economics, marketing, management, and law, just to name a few. The course will help the student select their field of business specialization.

Text:
Business, Ninth edition. Pride, Hughes, and Kapoor. Houghton Mifflin Co., 2008.

Academic Requirements:
Tests: There will be four tests, as shown on the course outline. Tests will cover the reading material, classroom discussions, and terms relating to the material.

Course Grading System:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 0-59

Test #1 — 20 percent

Test #2 — 20 percent

Test #3 — 20 percent

Test #4 — 20 percent

Current Events — 10 percent

Participation and daily class test — 10 percent

Total = 100 percent

Even with the above structure, class participation and preparedness are extremely important — they could make the difference in a borderline grade.

BUS 100 Introduction to Business

COURSE OUTLINE

Introduction

Ch. 1 Exploring the World of Business and Economics

Ch. 2 Being Ethical & Socially Responsible

Ch. 3 Exploring Global Business

Ch. 4 Navigating the World of e-Business

Ch. 5 Choosing a Form of Business Ownership

Ch. 6 Small Business, Entrepreneurship, and Franchises

Test #1 on 9 July

__________________________________________________

Ch. 7 Understanding the Management Process

Ch. 8 Creating a Flexible Organization

Ch. 10 Attracting and Retaining the Best Employees

Ch. 11 Motivating and Satisfying Employees and Teams

Ch. 12 Enhancing Union-Management Relations

Test #2 on 16 July

__________________________________________________

Ch. 13 Building Customer Relationships Through Effective Marketing

Ch. 14 Creating and Pricing Products that Satisfy Customers

Ch. 15 Wholesaling, Retailing, and Physical Distribution

Ch. 16 Developing Integrated Marketing Communications

Test #3 on 28 July

__________________________________________________

Current Events on 4 August

__________________________________________________

Ch. 18 Using Accounting Information

Ch. 19 Understanding Money, Banking, and Credit

App. C Business Law

Test #4 on 11 August

__________________________________________________

Current Event/Internet Assignment: Each student will be required to give a brief oral presentation on a current newspaper article, found on the Internet.

This presentation should be organized:

1) Provide the source of the article.

2) Deliver a brief overview of the topic, and, most important,

3) Your opinion/reaction to the article.

At the conclusion of the presentation you will turn in a print out of the article, being sure to include the newspaper source, date, and Website.

Current Event grading scale:

12 Total Points

1 — Choice of article

2 — Follow Directions

2 — Organization

3 — Overview/Reaction/Opinion

3 — Presentation

1 — Turn In

12 Total Points

_______________________________________________

Business Law Outline

Sources of Law

1. US Constitution

2. Statutory Law — Uniform Commercial Code (UCC)

3. Common Law

Public Law

Private Law — Product Liability

Contract Law

a) Requirements for a valid contract

b) Breach of contract

Sales Law — Warranties

Property Law — Real Property

Personal Property

1. Tangible

2. Intangible

_______________________________________________

Attendance:

Regular attendance of this course is expected. Failure to do so could have an adverse effect on the student’s course grade. Any class material and assignments missed are the student’s responsibility.

It is highly recommended that the student exchange names and phone numbers with a classmate. Excessive absences, as defined in the college catalog, could result in the student receiving the grade ‘F’ for the course.

Testing and Grading:
Attendance at scheduled tests is mandatory. No make-up tests will be given without advance permission from this instructor. This permission will be granted only under highly unusual circumstances, which in the opinion of this instructor warrants such action.

Normally this instructor will assign only the grades of A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog. The grade of X (audit) must be initiated by the student and will be assigned only when the student has attended class regularly.

Failure to do so will result in the instructor issuing the grade of ‘F’.

Withdrawals:

Any student may withdraw from this course without academic penalty within the first 60% of the session. Initiation of the withdrawal is the student’s responsibility and the grade of ‘W’ will be awarded. The last day for withdrawal, without academic penalty, for this semester/session is _______________. Beyond this date dropping a course or failure to attend will result in the grade of ‘F’ except under mitigating circumstances. Documentation of these circumstances is required AND a grade of ‘W’ implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.

Special Needs and Accommodations:

Please address with the instructor any special problems or needs at the beginning of the semester/session. If the student is seeking accommodations based on disability, you should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.

Cheating:

The following will be considered cheating in this course:

1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.

2. The use of any material on a graded assignment or test other than those authorized by this instructor.

3. Talking or discussion of any kind during a graded test without specific permission of this instructor.

Notes and suggestions and hints:

Class meets Mondays and Wednesdays beginning 2 July, 2008.

Class starts at 6:00pm and continues to 9:20pm.

Tests and exams and the daily quiz will begin at the start of class.

Last Day for Schedule Adjustments with Tuition Refund is July 7.

Last Day to Withdraw Without Grade Penalty or Change to Audit is July 28.

Final Examination and last day, Monday, August 11.

Expect a Quiz for each of the 12 classes. The Daily Quiz is pass/fail.

Attendance will be taken at each class.

Check the course catalog for questions.

Find a friend. Exchange contact info with at least one class member to keep current on any missed classes. Your Business Professor is not the primary contact.

Expect to be asked to contribute to each class session.

There will be short breaks at 7pm and 8pm.

Do not text-message during class.

When Your Business Professor says “Tomorrow” he means the next class meeting — not the next day.

In the 1600’s in England the man who was responsible to run the strategic direction of a going concern sat in a chair at the head of a table. The other members sat on benches on each side of the board.

In that time and place meeting tables were actually duel purpose movable boards set upon trestles. The person at the head of the table was called the Chairman of the Board. And so he is today.

Service as a Board member is determined by your willingness to offer your wisdom and judgment and influence — special and unique talents.

Your Business Blogger(R) no longer advises Boards of Directors, the law and liability has complicated this consulting segment — it is best left to legal counsel, unfortunately. The Sarbanes-Oxley Act of 2002 has become the full employment statue for lawyers. Budget for compliance can be $500K. And no one considers serving with out Directors and Officers (D&O) insurance.

But if your company has not gone public and is privately held another form of corporate governance might provide the accountability the business owner wants: A Board of Advisers.

Under a Board of Directors, the company management must obey the Directors. The Board, well, can direct.

Under a Board of Advisers, the company management does not have to listen to this Board. The Advisers can only advise.

Both Board organizations offer the CEO consulting, contacts and access to capital. And the Boss can tell the Board of Advisers to get lost.

But it is the smart CEO who considers the wisdom of his Board of Advisers, his board of elders.

Following is a Powerpoint presentation my company would give back at the turn of the millennium.

Yes, you may certainly use the ppt. A link this site would be swell.

Thank you (foot)notes:

Full Disclosure: Your Business Blogger(R) currently sits on a number of Boards of Advisers and has served on Boards of Directors.

Expert help for a startup

See Inc.com for more on corporate governance.

Alert Readers know that one does not lobby for the position as Board Member. Candidates are invited.

Law News and Legal Topics - Time to Time Manage

Every manager’s and leader’s mission is to positively influence.

Ringler Radio host, Larry Cohen welcomes guests, William Oncken, III and Alan Boal to describe The William Oncken Corporation’s leadership seminar, Managing Management Time™ (MMT), and proprietary techniques, which provide the road map and process for accomplishing that mission.

They will take an in depth look at the Oncken philosophy, discretionary time, controlling your events, the Oncken professional, and the professional versus the amateur in today’s workplace.

Click here to listen.

1) The one he gives in the car to the event.
2) The one he gives at the event.
3) The one he gives in the car leaving the event.
4) The one his audience heard.

In any speech, I’m lucky if any of two of these match up.

Your Business Blogger(R) was recently honored to give a lecture on Time Management, Managing Management Time(TM) and Completed Staff Work at Morton Blackwell’s Leadership Institute.

As a college professor, I am careful to keep with the speakers’ adage of,

Tell them what you are going to tell them.
Tell them.
Tell them what you’ve told them.

And repetition works in a speech. Repetition does not work in writing. ‘Repeating words’ are hard to read.

But easy to listen to.

So, while I’m busy speechifying with speech-tricks: repeating myself, using four seconds of silence, my audience is getting the message.

However, it wasn’t quite what I wanted to emphasize. They heard what they needed to hear.

Charmaine once made the pages of Vogue magazine. The writer didn’t talk about her flawless debating and managing abilities. Nope. Vogue was only interested in her “sharp” red suit. Clothing was all that interested Vogue.

Like most of us, I guess…

In my talk I made only a head-fake at “Time Management.” I am more interested — and I thought the audience would be more interested — in the Managing of Management Time(TM).

Nope.

A number of attendees came up afterward or sent me emails referring to time management strategies.

I had made only a passing reference to the time-management-of-paper-dictum of,

Do,
Delegate,
or
Destroy.

These days the fourth “D” would be ‘delete’ from the email inbox. A good, efficient staffer or manager only handles a piece of paper or email once.

This wasn’t what the bulk of my talk was about. But in any communication it is not enough merely to transmit a message. It is the sender’s responsibility to know that the message has been received.

Proper transmission and knowing the audience needs is the speaker’s job.

Delectare et Docere.

And sometimes we don’t need to be taught, we just need to be reminded. RR writes,

Dear Mr. Yoest,

I just wanted to thank you for your lecture today. I found it to be very interesting. Especially with regard to the advice you gave, it was very sound and logical.

Sometimes we forget to act according to plain old common sense, and your speech was a great reminder of exactly how acting with common sense can help one manage both his time and his life in general.

After your compelling speech today, I thought that it would be most logical on my part to follow your very own instructions and send you an email. Once again, thank you.

Best Regards,

One attendee, Channa Yu, did, well, get the message,

In particular, your lecture on Time Management spoke deeply to me, as it was directly relevant to the interaction and relationships that take place daily in the APIA office, and related to the past experience I had managing a small painting business last summer.

Through today’s lecture, I realized that the best employees (painters) I had were the diligent ones who carried out the tasks they were entrusted with, solving problems individually first instead of receiving constant direction, and I feel encouraged to do the same in the context I am in now.

I loved the new perspective you brought on how we can best manage our work load and time through an effective relationship with our boss. As an intern and perfectionist, I have often thought of doing the job as flawlessly as possible instead of considering the best approach to take in my tasks or relationships at hand.

Your lecture voiced out important steps to strengthen office relationships and create an efficient office environment, and it was both refreshing and fun to reevaluate my role…

I appreciate your time today as well as your honest and helpful advice, and thank you for a wonderful new perspective on how I can serve my best at the office this summer.

Ms. Yu understood my talk best, perhaps, because she had some managerial experience. Most attendees were individual contributors (as Your Business Blogger(R) is currently) and didn’t have a frame work to build on my brilliance…

The group needed and wanted to learn more about time management: efficiency.

I wanted to talk on management time: effectiveness.

An audience, like a customer, is not always right — but they must always be happy.

I gave four different speeches — and the audience heard the right one. For them.

And we all ended up happy.