30 October 2007 
The Mission and Purpose of the Manager
My college text book reminds us that management is
Planning, Organizing, Leading, Motivating and Controlling.
But before the manager can proceed with the text book solutions, he needs something even more basic.
And this is not taught in our institutions of higher learning.
(Except if you do Business with me…)
25 October 2007
Capitalism: Self Interest
Your Business Blogger is honored and delighted to teach business management at the local college. As part of my continuous learning, I am on the look-out for refined ‘methods of instruction.’
MOI as it was known when I was in the Army back in the days of the horse cavalry…
Anyway, John Stossel from ABC has an outstanding video clip outlining capitalism. On why greed is good (from The Wealth of Nations).
Thank you to SCSUSCHOLARS for posting.
20 October 2007
Management of New Media: 4 Lessons From The Washington Briefing
Your Business Blogger is observing The Washington Briefing in Washington, DC, hosted by the Family Research Council.
All nine presidential candidates are speaking. Some 2,600 people from 48 states are cheering on their favorites.
As I sit here live blogging I count some 37 people with media credentials typing away on Bloggers Row.
Over 400 media credentials have been issued. The event is progressing, well, uneventfully. No visible glitches. Little is going wrong in the mechanics.
It is a success.
I ask Charmaine, the VP of Communications on the number of media hits. She doesn’t know. I press for a guess. No one on her staff knows either.
But she smiles and concedes that there has been a “complete international domination” of news. (I accompanied her to her live interview on the local BBC News bureau last night.)
As a management trainer, I am most curious how I can advise clients on using cutting edge technology and advances on management development.
Getting a member of the media to ask about and publish information on an organization’s product or service is a marketer’s dream scenario.
So what did Charmaine do to encourage both the Fourth Estate and new media outlets to come and visit?
I was expecting brilliance to match Charmaine’s beauty.
The beauty was obvious but the brilliance was not quite as I expected in her management style. She simply got the basics right. Which is, indeed, brilliant.
We do not need to be taught, only to be reminded.
Charmaine has been a blogger for almost three years — a lifetime in the on-line business. She founded Reasoned Audacity in February of 2005 and manages the FRC Blog. Her blog was a WebLog Awards Finalist in 2005.
She knows new media.
Here are the four basics that Charmaine got right with new media:
1) Bloggers were treated like humans. The Blogger’s Row (with power outlets!) is in the main room to watch the event live — getting the feel for the crowd on the molecular level.
In contrast with another major event by another organization, the Blogger’s Row was shunted off into the exhibit area. The event was piped in through very nice Trinitrons. But we bloggers missed the seeing and feeling the crowd, the audience response.
2) Wireless for media, not cables. Yes, this sounds basic, but at still another event Your Business Blogger attended, bloggers had to dig around for the hard wire hook-up that didn’t always work. Wireless works wonders.
Peter Shinn reports the wireless here is 8 Mb, upstream and down stream vs T-1 at 1.5 Mb. See his analysis and photos and streaming video here.
3) Get funded. Americans United for Life generously provided a $10,000 donation for the set up of the “Bloggers’ Row.” As Morton Blackwell says, “You can’t change the world if you can’t pay the rent.”
4) The Bloggers were granted real media/press credentials. The blogger pass worn by NZ Bear is the same as worn by Byron York from National Review or Jeff Greenfield from ABC.
As the bloggers typed away it was like watching a live, unedited transcription of the event. The main stream media could still edit, but the former monopoly now has real competitors. Who work a bit cheaper. Most were doing it for the pure joy. The main stream media cannot compete with writers who are willing to work for free, as Glenn Reynolds from Instapundit said.
Bloggers sat next to other press outlets in the prestigous roped-offed press gallery. They are, today, indistinguishable. This may be the real news.
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Thank-you (foot)notes:
Full Disclosure: Charmaine Yoest, Ph.D. is the wife of Your Business Blogger.
(When Charmaine and I were talking to Max Blumenthal, and he realizes that we are married, he says to me, “Way to go,” with thumbs up. Charmaine asks what that was all about. “It’s a guy thing,” I said. “It was a compliment one male gives to another on getting the hot chick…”)
Charmaine and presidential candidate Huckabee had an extended conversation backstage on mapping out a winning strategy; a top-secret plan on how to cross the finish line. They talked about running…marathons.
Jared Bridges, from FRC writes on the FRCBlog:
Briefing Coverage from the Washington Briefing’s New Media Row
We’ve got a full slate of bloggers here at New Media Row, which is sponsored by our friends at Americans United for Life
- PoliPundit.com
- Randy Thomas is posting at randythomas.org
- Erick Erickson of Redstate
- Ana Marie Cox from Time’s Swampland Blog
- Jim Geraghty of NRO’s Campaign Spot
- Anastasia Uglova and J.P. Freire from NBC Universal’s Politalk Blog
- Matthew Anderson of Mere Orthodoxy
- Dan Nejfelt from Faith in Public Life
- Justin Hart of Race 4 2008 and mymanmitt.com
- Melinda Penner and Amy Hall from Stand To Reason
- Democratis
- Nathan Bradfield from Church and State Blog
- N.Z. Bear from The Truth Laid Bear
- Mark Ambinder of The Atlantic
- Byron York from NRO’s The Corner
- Philip Klein of The American Spectator’s AmSpecBlog
- Jill Stanek of JillStanek.com
- Sharon Soon from Conservatives With Attitude
- Mary Katharine Ham, Amanda Carpenter, Matt Lewis, and Kevin McCullough of Townhall.com