30 June 2011 
Is there a difference between a “life lie” and and a “business lie?”
Is there a difference between a “life lie” and and a “business lie?”
Video clip from the Sunshine Cleaning:
http://www.youtube.com/watch?v=iLraezeCwuQ
In order to raise the tuition to send her young son to private school, a mom starts an unusual business — a biohazard removal/crime scene clean-up service — with her unreliable sister.
Director:
Writer:
Stars:
Student Profile
Student Profile
Name Date Class
What prefix do you prefer? Mr., Miss, Mrs., Ms.?
Why are you in this class?
Do you have a job? Where, What?
Have you ever performed work as a volunteer? Where? What?
What is your career goal? Do you ever expect to be a manager?
Did you ever play organized sports? What? Where? Currently?
What does success look like to you?
What grade do you expect in this class?
24 June 2011
Public Relations, Marketing MKT 221, Northern Virginia Community College
MKT 221-001A
LEC 49666 Marketing
John Wesley Yoest, Jr. (Jack)
Adjunct Professor of Management Science, Technology and Business
Public Relations (Lecture)
Main Campus:
Mondays 9:30AM – 12:15PM
A-Bisdorf/AA- Room 347
August 22, 2011 to December 5, 2011; Fall Semester 2011
Northern Virginia Community College
3001 North Beauregard Street
Alexandria, VA 22311
NVCC phone: 703 845-6200
Fax: 703-845-6009
Jack@Yoest.org
or,
JYoest@NVCC.edu
Cell: 202.215.2434
Education:
M.B.A., George Mason University
B.S., Old Dominion University
Graduate Course Work, Oxford University
1) Public Relations:
Prerequisites. Each student must be able to:
1) Read and write English fluently. A satisfactory placement score for ENG 111 is strongly recommended, and
2) Have the desire to understand the art and science of public relations.
3) Knowledge of basic computer skills
4) MKT 201: Introduction to Marketing which will provide an understanding of basic marketing activities.
Course Overview:
Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research and communication with multiple audiences.
Also introduces the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating media kits.
Course Objectives
Upon completion of this course, students will be able to:
• Explain the purpose and functions of public relations.
• Distinguish between the activities of public relations, advertising, and marketing.
• Describe how public relations builds and maintains relationships and persuades public opinion.
• Give examples to illustrate how public relations has been used to mobilize public opinion and to promote change.
• Explain the importance of ethical behavior and how it relates to public relations.
• Give examples of various types of public relations a company may use.
• Successfully write a press release and develop a basic media kit.
Major Topics to be Included:
• Define and describe public relations.
• Explain how organizations can effectively use public relations.
• Building relationships with the media and using the Internet.
• Building relationships with the publics served.
• Examine types and methods of creating effective public relations.
• Define publicity and examine its role within public relations.
• Review examples of ethical and unethical behavior.
• Examine research as it applies to public relations.
• Understand the role of public relations in the marketing mix.
• Produce a successful press kit including a press release.
General Course Purpose:
MKT 221 is a one-semester course designed to provide students with a broad overview of the principles of public relations and an understanding of the role of public relations within an organization.
Public relations are presented as a component of corporate marketing. Students will learn the public relations skills necessary to enhance the reputation of an organization, strengthen its relationships with key audiences and enable it to deal with crises from a position of strength.
Critical thinking, writing, presenting and the use of the Internet will be covered as students focus on creating and maintaining favorable relationships with the public in an ethical manner.
Text: PRACTICE OF PUBLIC RELATIONS, by SEITEL, Edition: 11TH, Publisher: PEARSON, ISBN: 9780136088905; for MKT 221
2) Academic Requirements:
Homework: There will be reading assignments from the text for every class.
Find a friend: Exchange contact information with at least
three class members to keep current on class material. Your Business Professor is not the student’s first point of contact.
Quizzes: Expect a short quiz in the first ten minutes of every
class period. Questions may be short answer, or fill-in-the-blank.
Class Participation: The Student is expected to volunteer and
help move the class discussions.
Business Case Study: To be presented in person and turned in on paper. Details below.
Examinations: There will be three tests and a Final Exam; multiple choice and short answer. The Final Exam will be given on December 5, 2011, the last day of class. The Final will be comprehensive.
3) Attendance:
Regular attendance of this course is expected. Failure to do so could have an adverse effect on the student’s course grade. Any class material and assignments missed are the student’s responsibility. Success will depend upon showing up. Punctuality is the courtesy of kings.
Attendance will be taken at each class. Attendance at scheduled tests and presentations is mandatory. Missing a scheduled test will result in the drop of ten percent or one letter grade.
If a student misses the first two weeks of class s/he will be dropped from the class.
Excessive absences, as defined in the college catalog, could result in the student receiving the grade ‘F’ for the course.
Canceled Classes: If class is canceled for any reason, the student is still responsible for the material due. Any quiz on that material might be given at the next class, in addition to the regularly scheduled quiz.
Case Study Presentations will not be accepted late and must be delivered in person. If the written Case Study is submitted late a letter grade penalty will be assessed (Four out of 25 possible points).
Special Needs and Accommodations–Please address with the
instructor any special problems or needs at the beginning of the
semester/session. If the student is seeking accommodations based on disability, then s/he should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.
In the event of an emergency cancellation of class, please check Blackboard for further instructions.
The Successful Student will devote two hours of class preparation for each hour of class room instruction.
The student will be asked to grade the effectiveness of each test.
Withdrawals: Any student may withdraw from this course without
academic penalty within the first 60% of the session. Initiation of the
withdrawal is the student’s responsibility and the grade of ‘W’ will be
awarded.
Last day to drop with tuition refund or change to audit
(Census Date) is ______________.
The last day for withdrawal, without academic penalty, for this
semester/session is _______________.
Beyond this date dropping a course or failure to attend will result in the grade of ‘F’ except under mitigating circumstances. Documentation of these circumstances is required AND a grade of ‘W’ implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.
Campus classes are closed by division, day or evening.
Sometimes day classes will meet and evening classes will be canceled or vice versa. The evening division starts with 4:30 p.m. classes.
4) Testing and Grading:
Normally this instructor will assign only the grades of A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog.
The grade of X (audit) must be initiated by the student and will be assigned only when the student has attended class regularly. Failure to do so will result in the instructor issuing the grade of ‘F’.
Course Grading System:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 0-59
Grade Point Allocation:
3 Tests and the Final Exam: 10 points each; 40 points total
Two Case Studies: 25 points each
Class Participation/Pop quizzes 10 points total
Total = 100 points/percent
Course Grading System:
Test #1 10%
Test #2 10%
Test #3 10%
Final Exam 10%
1st Case 25%
2nd Case 25%
Participation 10%
Class Participation: This will be a subjective measure at the discretion of the instructor. Even with the grade structure following, making your voice heard and preparedness are important – they could make the difference in a borderline grade. The only way to begin to earn Class Participation points is to show up.
Case Study: Two case studies will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) 800 words in length and returned to the instructor on — or before — the date due. The Alert Student will be prepared to deliver a five-minute oral presentation to the class.
See How to Write a Business Case Study.
Case Study points grading scale:
5 Topic
7 Content
5 Supporting statements
3 Grammar
3 Appearance/delivery
2 Follow directions
==
25 total
Cheating. The following will be considered cheating in this course:
1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.
2. The use of any material on a graded assignment or test other than those authorized by this instructor.
3. Talking or discussion of any kind during a graded test without specific permission of this instructor.
5) Notes and suggestions and hints:
Check the course catalog first for questions.
Be sure to log onto Blackboard to follow assignments and current grade.
Expect to be asked to contribute to each class session.
No electronic devices are permitted to be used during the class. Do not text-message during class.
When Your Business Professor says “Tomorrow” he means the next class meeting – not the next day.
It is normal and customary to wait for any late Professor for 20 minutes.
Draft Your Own Reference Letter.
Additional information and public speaking helps.
See Job Search Tips.
Refer your friends to take this business class.
Attention to Detail and Intellectual Property: No points or credit will be awarded for any project that does not have the student’s name on the work.
MKT 221 Semester Outline; There will be only fourteen (14) class sessions over sixteen (16) weeks.
COURSE OUTLINE
1) August 22
Introduction and Expectations
Chapter 1 What Is Public Relations, Anyway?
2) August 29
Chapter 2 The History and Growth of Public Relations
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
September 5 No Class
September 8 Last day to drop with tuition refund or change to audit
(Census Date)
3) September 12
Test #1
4) September 19
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
5) September 26
First Case Study
6) October 3
Test #2
October 10 No Class
7) October 17
Chapter 9 Media Relations/Print & Broadcast
Chapter 10 Employee Relations
October 24
2nd Case Study
9) October 31 Last day to withdraw without grade penalty.
Chapter 11 Community Relations
Chapter 12 Government Relations
10) November 7
Chapter 13 Consumer Relations
Chapter 14 International Relations
11) November 14
Test #3
12) November 21
Chapter 15 Public Relations Writing
Chapter 16 Writing for the Eye and Ear
Chapter 17 Integrated Marketing Communication
13) November 28
Chapter 18 Public Relations and Social Media
Chapter 19 Crisis Management
Chapter 20 Launching a Career
14) December 5, 2011 In-class exam and take home
Final Exam ______________________________________
If the student would like his/her graded final exam returned, please submit a stamped-self-addressed-envelope to Your Business Professor before the examination on December 5, 2011.
NOTE: This syllabus is subject to change by the instructor without
notification. It may be changed at anytime for any reason without notice by Your Business Professor. The class schedule, course content or tests may be amended or guest speakers may be added without any prior notification.
***
Jack Yoest
John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology,medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College. Mr. Yoest also teaches graduate business students at The Catholic University of America. He is also the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at www.yoest.org which covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.
Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit. He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.
Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies. His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.
He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.
Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.
Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and competes in 26.2-mile marathon runs.
Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm, live in the Washington, DC area with their five children.
***
Be sure to grade Your Business Professor at www.RateMyProfessors.com Key word search ‘Yoest.’
Consider these other exciting Business Division courses:
ACC 211 Accounting
BUS 165 Small Business Management
AST 107 Editing and Proofreading
BUS 200 Principles of Management
AST 236 Software Applications or IST 117
BUS 241-1 Business Law I and II
BUS 280 International Business
BUS 100 Introduction to Business
FIN 215 Financial Management
BUS 125 Applied Business Math
ITE 115 Intro to Computer Applications and Concepts
MKT 221 Public Relations
Also linked on Management Training of DC, LLC.
16-Week Session
Classes begin August 22
Schedule adjustments (add/drop/swap) on NOVAConnect (open to all) August 22-28
Late Schedule Additions–in-person, permission required August 29 – September 2
Drops on NOVAConnect with tuition refund August 29-September 8
Labor Day Holiday for faculty, students and staff, Offices closed September 5
Last day to drop with tuition refund or change to audit (Census Date)** September 8
Last day to apply for Fall graduation * October 1
Non-instructional days/no classes; College offices open October 10-11
Last day to withdraw without grade penalty October 31
Non-instructional day/no classes; College closes at Noon November 23
Thanksgiving Holiday for faculty, students and staff, College offices closed November 24-25
Non-instructional days/no classes November 26-27
Last week of classes December 5-11
Final exam week December 12-19
Examinations end December 19
21 June 2011
Management Training, Department of State, Rosslyn, VA; BUSiness 200, Northern Virginia Community College, Fall 2011
BUSiness 200
070A, LEC 20920
John Wesley Yoest, Jr. (Jack)
Adjunct Professor of Management Science, Technology and Business
Principles of Management (Lecture)
Off Campus:
Department of State, North Fort Meyer Dr, 5th floor Conference Room
Rosslyn, Virginia
Tuesdays and Thursdays 11:30AM – 12:45PM
August 23, 2011 to December 8, 2011; Fall Semester 2011
Northern Virginia Community College
3001 North Beauregard Street
Alexandria, VA 22311
NVCC phone: 703 845-6200
Fax: 703-845-6009
or,
Cell: 202.215.2434
Education:
M.B.A., George Mason University
B.S., Old Dominion University
Graduate Course Work, Oxford University
1) Principles of Management:
Prerequisites. Each student must be able to:
1) Read and write English fluently. A satisfactory placement score for ENG 111 is strongly recommended, and
2) Have the desire to understand the practice of management.
Course Objectives:
To enable students to acquire knowledge concerning the basic
principles and functioning of management — including the ability to plan, organize, lead, motivate and control.The Alert Student will review how to problem solve, reason,
and communicate at the course completion.
Text: MGMT4 edition; Chuck Williams; South-Western Cengage
Learning, 2012, for BUS200
2) Academic Requirements:
Homework: There will be reading assignments from the text for
every class.
Find a friend: Exchange contact information with at least
three class members to keep current on class material. Your Business Professor is not the student’s first point of contact.
Quizzes: Expect a short quiz in the first ten minutes of every
class period. Questions may be short answer, or fill-in-the-blank.
Class Participation: The Student is expected to volunteer and
help move the class discussions.
Business Case Study: To be presented in person and turned in on paper. Details below.
Examinations: There will be three tests and a Final Exam; multiple choice and short answer. The Final Exam will be given on December 8, 2011, the last day of class. The Final will be comprehensive.
3) Attendance:
Regular attendance of this course is expected. Failure to do so could have an adverse effect on the student’s course grade. Any class material and assignments missed are the student’s responsibility. Success will depend upon showing up. Punctuality is the courtesy of kings.
Attendance will be taken at each class. Attendance at scheduled tests and presentations is mandatory. Missing a scheduled test will result in the drop of ten percent or one letter grade.
If a student misses the first two weeks of class s/he will be dropped from the class.
Excessive absences, as defined in the college catalog, could result in the student receiving the grade ‘F’ for the course.
Canceled Classes: If class is canceled for any reason, the student is still responsible for the material due. Any quiz on that material might be given at the next class, in addition to the regularly scheduled quiz.
Case Study Presentations will not be accepted late and must be delivered in person. If the written Case Study is submitted late a letter grade penalty will be assessed (Four out of 25 possible points).
Special Needs and Accommodations–Please address with the
instructor any special problems or needs at the beginning of the
semester/session. If the student is seeking accommodations based on disability, then s/he should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.
In the event of an emergency cancellation of class, please check Blackboard for further instructions.
The Successful Student will devote two hours of class preparation for each hour of class room instruction.
The student will be asked to grade the effectiveness of each test.
Withdrawals: Any student may withdraw from this course without
academic penalty within the first 60% of the session. Initiation of the
withdrawal is the student’s responsibility and the grade of ‘W’ will be
awarded.
Last day to drop with tuition refund or change to audit
(Census Date) is ______________.
The last day for withdrawal, without academic penalty, for this
semester/session is _______________.
Beyond this date dropping a course or failure to attend will result in the grade of ‘F’ except under mitigating circumstances. Documentation of these circumstances is required AND a grade of ‘W’ implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.
Campus classes are closed by division, day or evening.
Sometimes day classes will meet and evening classes will be canceled or vice versa. The evening division starts with 4:30 p.m. classes.
4) Testing and Grading:
Normally this instructor will assign only the grades of A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog.
The grade of X (audit) must be initiated by the student and will be assigned only when the student has attended class regularly. Failure to do so will result in the instructor issuing the grade of ‘F’.
Course Grading System:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 0-59
Grade Point Allocation:
3 Tests and the Final Exam: 10 points each; 40 points total
Two Case Studies: 25 points each
Class Participation/Pop quizzes 10 points total
Total = 100 points/percent
Course Grading System:
Test #1 10%
Test #2 10%
Test #3 10%
Final Exam 10%
1st Case 25%
2nd Case 25%
Participation 10%
Class Participation: This will be a subjective measure at the discretion of the instructor. Even with the grade structure following, making your voice heard and preparedness are important – they could make the difference in a borderline grade. The only way to begin to earn Class Participation points is to show up.
Case Study: Two case studies will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) 800 words in length and returned to the instructor on — or before — the date due. The Alert Student will be prepared to deliver a five-minute oral presentation to the class.
See How to Write a Business Case Study.
Case Study points grading scale:
5 Topic
7 Content
5 Supporting statements
3 Grammar
3 Appearance/delivery
2 Follow directions
==
25 total
Cheating. The following will be considered cheating in this course:
1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.
2. The use of any material on a graded assignment or test other than those authorized by this instructor.
3. Talking or discussion of any kind during a graded test without specific permission of this instructor.
5) Notes and suggestions and hints:
Check the course catalog first for questions.
Be sure to log onto Blackboard to follow assignments and current grade.
Expect to be asked to contribute to each class session.
No electronic devices are permitted to be used during the class. Do not text-message during class.
When Your Business Professor says “Tomorrow” he means the next class meeting – not the next day.
It is normal and customary to wait for any late Professor for 20 minutes.
Draft Your Own Reference Letter.
Additional information and public speaking helps.
See Job Search Tips.
Refer your friends to take this business class.
Attention to Detail and Intellectual Property: No points or credit will be awarded for any project that does not have the student’s name on the work.
BUS 200 Semester Outline; There will be 30 class sessions over sixteen (16) weeks.
COURSE OUTLINE
1) August 23
Introduction and Expectations
2) August 25
Ch. 1 Management
3) August 30
Ch. 2 History
4) September 1
Ch. 3 Organization & Culture
5) September 6
Ch. 4 Ethics & Social Responsibility
6) September 8
Ch. 5 Planning & Decision Making
Last day to drop with tuition refund or change to audit
(Census Date)
7) September 13
Test #1
September 15
Ch. 6 Organization Strategy
9) September 20
First Case Study
10) September 22
Ch. 7 Innovation & Change
11) September 27
Ch. 8 Global Management
12) September 29
Ch. 9 Designing Adaptive Organizations
13) October 4
2nd Case Study
14) October 6
Ch. 10 Managing Teams
October 11 No Class
15) October 13
Test #2
16) October 18
Ch. 11 Managing Human Resource Systems
17) October 20
Ch. 12 Managing Individuals; a Diverse Work Force
18) October 25
Ch. 13 Motivation
October 31 Last day to withdraw without grade penalty.
19) October 27
Ch. 14 Leadership
20) November 1
Ch. 14 Leadership continued
21) November 3
Test #3
22) November 8
Ch. 15 Managing Communication
23) November 10
Ch. 16 Control
24) November 15
Ch. 16 Control, continued
25) November 17
Ch. 17 Managing Information
26) November 22
Ch. 17 Managing Information, continued
November 24 No Class
27) November 29
Ch. 18 Managing Services & Manufacturing Operations
28) December 1
Ch. 18 Managing Services & Manufacturing Operations, Continued
29) December 6
Final Exam review
30) December 8, 2011 In-class exam and take home
Final Exam ______________________________________
If the student would like his/her graded final exam returned, please submit a stamped-self-addressed-envelope to Your Business Professor before the examination on December 5, 2011.
NOTE: This syllabus is subject to change by the instructor without
notification. It may be changed at anytime for any reason without notice by Your Business Professor. The class schedule, course content or tests may be amended or guest speakers may be added without any prior notification.
Management Training class suggested reading:
Do You Have An Incompetent Manager? From The Washington Post, be sure to read the comments.
One Minute Manager Meets the Monkey PowerPoint presentation,
***
Jack Yoest
John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology,
medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College. Mr. Yoest also teaches graduate business students at The Catholic University of America. He is also the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at www.yoest.org which covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.
Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit. He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.
Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies. His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.
He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.
Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.
Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and competes in 26.2-mile marathon runs.
Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm, live in the Washington, DC area with their five children.
***
Be sure to grade Your Business Professor at www.RateMyProfessors.com Key word search ‘Yoest.’
Consider these other exciting Business Division courses:
ACC 211 Accounting
BUS 165 Small Business Management
AST 107 Editing and Proofreading
BUS 200 Principles of Management
AST 236 Software Applications or IST 117
BUS 241-1 Business Law I and II
BUS 280 International Business
BUS 100 Introduction to Business
FIN 215 Financial Management
BUS 125 Applied Business Math
ITE 115 Intro to Computer Applications and Concepts
MKT 221 Public Relations
Also linked on Management Training of DC, LLC.
14 June 2011
Monday Night Management, BUSiness 200, Fall 2011, Northern Virginia Community College
BUSiness 200
003A, LEC 15492
John Wesley Yoest, Jr. (Jack)
Adjunct Professor of Management Science, Technology and Business
Principles of Management (Lecture)
Main Campus:
Mondays 7:30PM – 10:15PM
A-Bisdorf/AA- Room 437
August 22, 2011 to December 5, 2011; Fall Semester 2011
Northern Virginia Community College
3001 North Beauregard Street
Alexandria, VA 22311
NVCC phone: 703 845-6200
Fax: 703-845-6009
or,
Cell: 202.215.2434
Education:
M.B.A., George Mason University
B.S., Old Dominion University
Graduate Course Work, Oxford University
1) Principles of Management:
Prerequisites. Each student must be able to:
1) Read and write English fluently. A satisfactory placement score for ENG 111 is strongly recommended, and
2) Have the desire to understand the practice of management.
Course Objectives:
To enable students to acquire knowledge concerning the basic
principles and functioning of management — including the ability to plan, organize, lead, motivate and control.The Alert Student will review how to problem solve, reason,
and communicate at the course completion.
Text: MGMT4 edition; Chuck Williams; South-Western Cengage
Learning, 2012, for BUS200
2) Academic Requirements:
Homework: There will be reading assignments from the text for
every class.
Find a friend: Exchange contact information with at least
three class members to keep current on class material. Your Business Professor is not the student’s first point of contact.
Quizzes: Expect a short quiz in the first ten minutes of every
class period. Questions may be short answer, or fill-in-the-blank.
Class Participation: The Student is expected to volunteer and
help move the class discussions.
Business Case Study: To be presented in person and turned in on paper. Details below.
Examinations: There will be three tests and a Final Exam; multiple choice and short answer. The Final Exam will be given on December 5, 2011, the last day of class. The Final will be comprehensive.
3) Attendance:
Regular attendance of this course is expected. Failure to do so could have an adverse effect on the student’s course grade. Any class material and assignments missed are the student’s responsibility. Success will depend upon showing up. Punctuality is the courtesy of kings.
Attendance will be taken at each class. Attendance at scheduled tests and presentations is mandatory. Missing a scheduled test will result in the drop of ten percent or one letter grade.
If a student misses the first two weeks of class s/he will be dropped from the class.
Excessive absences, as defined in the college catalog, could result in the student receiving the grade ‘F’ for the course.
Canceled Classes: If class is canceled for any reason, the student is still responsible for the material due. Any quiz on that material might be given at the next class, in addition to the regularly scheduled quiz.
Case Study Presentations will not be accepted late and must be delivered in person. If the written Case Study is submitted late a letter grade penalty will be assessed (Four out of 25 possible points).
Special Needs and Accommodations–Please address with the
instructor any special problems or needs at the beginning of the
semester/session. If the student is seeking accommodations based on disability, then s/he should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.
In the event of an emergency cancellation of class, please check Blackboard for further instructions.
The Successful Student will devote two hours of class preparation for each hour of class room instruction.
The student will be asked to grade the effectiveness of each test.
Withdrawals: Any student may withdraw from this course without
academic penalty within the first 60% of the session. Initiation of the
withdrawal is the student’s responsibility and the grade of ‘W’ will be
awarded.
Last day to drop with tuition refund or change to audit
(Census Date) is ______________.
The last day for withdrawal, without academic penalty, for this
semester/session is _______________.
Beyond this date dropping a course or failure to attend will result in the grade of ‘F’ except under mitigating circumstances. Documentation of these circumstances is required AND a grade of ‘W’ implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.
Campus classes are closed by division, day or evening.
Sometimes day classes will meet and evening classes will be canceled or vice versa. The evening division starts with 4:30 p.m. classes.
4) Testing and Grading:
Normally this instructor will assign only the grades of A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog.
The grade of X (audit) must be initiated by the student and will be assigned only when the student has attended class regularly. Failure to do so will result in the instructor issuing the grade of ‘F’.
Course Grading System:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 0-59
Grade Point Allocation:
3 Tests and the Final Exam: 10 points each; 40 points total
Two Case Studies: 25 points each
Class Participation/Pop quizzes 10 points total
Total = 100 points/percent
Course Grading System:
Test #1 10%
Test #2 10%
Test #3 10%
Final Exam 10%
1st Case 25%
2nd Case 25%
Participation 10%
Class Participation: This will be a subjective measure at the discretion of the instructor. Even with the grade structure following, making your voice heard and preparedness are important – they could make the difference in a borderline grade. The only way to begin to earn Class Participation points is to show up.
Case Study: Two case studies will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) 800 words in length and returned to the instructor on — or before — the date due. The Alert Student will be prepared to deliver a five-minute oral presentation to the class.
See How to Write a Business Case Study.
Case Study points grading scale:
5 Topic
7 Content
5 Supporting statements
3 Grammar
3 Appearance/delivery
2 Follow directions
==
25 total
Cheating. The following will be considered cheating in this course:
1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.
2. The use of any material on a graded assignment or test other than those authorized by this instructor.
3. Talking or discussion of any kind during a graded test without specific permission of this instructor.
5) Notes and suggestions and hints:
Check the course catalog first for questions.
Be sure to log onto Blackboard to follow assignments and current grade.
Expect to be asked to contribute to each class session.
No electronic devices are permitted to be used during the class. Do not text-message during class.
When Your Business Professor says “Tomorrow” he means the next class meeting – not the next day.
It is normal and customary to wait for any late Professor for 20 minutes.
Draft Your Own Reference Letter.
Additional information and public speaking helps.
See Job Search Tips.
Refer your friends to take this business class.
Attention to Detail and Intellectual Property: No points or credit will be awarded for any project that does not have the student’s name on the work.
BUS 200 Semester Outline; There will be only fourteen (14) class sessions over sixteen (16) weeks.
COURSE OUTLINE
1) August 22
Introduction and Expectations
Ch. 1 Management
2) August 29
Ch. 2 History
Ch. 3 Organization & Culture
Ch. 4 Ethics & Social Responsibility
Ch. 5 Planning & Decision Making
September 5 No Class
September 8 Last day to drop with tuition refund or change to audit
(Census Date)
3) September 12
Test #1
4) September 19
Ch. 6 Organization Strategy
Ch. 7 Innovation & Change
Ch. 8 Global Management
5) September 26
First Case Study
6) October 3
Ch. 9 Designing Adaptive Organizations
Ch. 10 Managing Teams
October 10 No Class
7) October 17
Test #2
October 24
2nd Case Study
9) October 31 Last day to withdraw without grade penalty.
Ch. 11 Managing Human Resource Systems
Ch. 12 Managing Individuals; a Diverse Work Force
10) November 7
Ch. 13 Motivation
Ch. 14 Leadership
11) November 14
Test #3
12) November 21
Ch. 15 Managing Communication
Ch. 16 Control
13) November 28
Ch. 17 Managing Information
Ch. 18 Managing Services & Manufacturing Operations
14) December 5, 2011 In-class exam and take home
Final Exam ______________________________________
If the student would like his/her graded final exam returned, please submit a stamped-self-addressed-envelope to Your Business Professor before the examination on December 5, 2011.
NOTE: This syllabus is subject to change by the instructor without
notification. It may be changed at anytime for any reason without notice by Your Business Professor. The class schedule, course content or tests may be amended or guest speakers may be added without any prior notification.
Management Training class suggested reading:
Do You Have An Incompetent Manager? From The Washington Post, be sure to read the comments.
One Minute Manager Meets the Monkey PowerPoint presentation,
***
Jack Yoest
John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology,
medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College. Mr. Yoest also teaches graduate business students at The Catholic University of America. He is also the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at www.yoest.org which covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.
Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit. He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.
Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies. His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.
He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.
Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.
Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and competes in 26.2-mile marathon runs.
Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm, live in the Washington, DC area with their five children.
***
Be sure to grade Your Business Professor at www.RateMyProfessors.com Key word search ‘Yoest.’
Consider these other exciting Business Division courses:
ACC 211 Accounting
BUS 165 Small Business Management
AST 107 Editing and Proofreading
BUS 200 Principles of Management
AST 236 Software Applications or IST 117
BUS 241-1 Business Law I and II
BUS 280 International Business
BUS 100 Introduction to Business
FIN 215 Financial Management
BUS 125 Applied Business Math
ITE 115 Intro to Computer Applications and Concepts
MKT 221 Public Relations
Also linked on Management Training of DC, LLC.
11 June 2011
Organizational Behavior, MGT 311, Syllabus Fall 2011, The Catholic University of America
Following and linked are the two books for MGT 311 Organizational Behavior for the Fall 2011.
1) A Primer on Organizational Behavior, 7th Edition
http://www.wiley.com/WileyCDA/WileyTitle/productCd-EHEP000080.html
2) Classics of Organizational Behavior Fourth Edition
Walter E. Natemeyer and Paul Hersey
http://www.waveland.com/Titles/Natemeyer-Hersey.htm
Aug 29, 2011-
Dec 17, 2011
Mo 1:10PM – 3:40PM
McMahon 201
Organizational Behavior (Lecture)
Management MGT 323, Syllabus, The Catholic University of America, Fall 2011
Syllabus MGT 323
THE CATHOLIC UNIVERSITY OF AMERICA
DEPARTMENT OF BUSINESS AND ECONOMICS
MGT 323 Management: Theory and Practice
Fall Semester, 2011
Credit Hours 3
: Sophomore standing or above
Time and Location of class meetings:
Marist room 213
Tuesdays and Thursdays
2:10 to 3:25 p.m.
August 30 to December 8, 2011
Instructor contact information:
Professor John Wesley Yoest, Jr.
Cell phone 202.215.2434
Yoest@CUA.edu
JackYoest@gmail.com
Offices Hours Tuesdays at 3:30 p.m. or by appointment.
Course Description
Management: Theory and Practice, MGT 323
This course is a comprehensive overview of management theory, process, and behavior. Topics include: management across cultures; managing with ethics and social responsibility; fundamentals of organizing; organizational culture and design; leadership; motivation and communication; interpersonal skills; teamwork and group dynamics; goal-setting; alternative work arrangements; power and politics; conflict and negotiation; managing change; and management development. Emphasis is on the analysis and understanding of human behavior in organizations.
Instructional Methods, Lecture and Discussion
Required Texts
M: Management, Bateman, Snell, McGraw-Hill/Irwin; 2nd Edition, 2010. The text is available through the campus bookstore.
Course Goals
Teaches management and the management functions of planning, organizing, leading, and controlling. Focuses on application of management principles to realistic situations managers encounter as they attempt to achieve organizational objectives.
Goals for Student Learning
The student will be able to use and understand the vocabulary and language of management and appreciate the relationship between supervisors and individual contributors.
Course Requirements
Quizzes at Random; short answer
Examinations; Multiple choice, short answer
Case Studies; turned in, oral presentation
Class Participation; reviewed below
Expectations and policies
Academic honesty: Academic honesty is expected of all CUA students. Faculty are required to initiate the imposition of sanctions when they find violations of academic honesty, such as plagiarism, improper use of a student’s own work, cheating, and fabrication.
The following sanctions are presented in the University procedures related to Student Academic Dishonesty.
The presumed sanction for undergraduate students for academic dishonesty will be failure for the course. There may be circumstances, however, where, perhaps because of an undergraduate student’s past record, a more serious sanction, such as suspension or expulsion, would be appropriate. In the context of graduate studies, the expectations for academic honesty are greater, and therefore the presumed sanction for dishonesty is likely to be more severe, e.g., expulsion. In the more unusual case, mitigating circumstances may exist that would warrant a lesser sanction than the presumed sanction.
(From http://policies.cua.edu/academicundergrad/integrityprocedures.cfm).
Please review the complete texts of the University policy and procedures regarding Student Academic Dishonesty, including requirements for appeals, at http://policies.cua.edu/academicundergrad/integrity.cfm.
Cell Phone
Don’t. Cell phone or PDA usage including texting and e-mailing is not allowed in class. Do not open a laptop in class. If you anticipate an emergency call, please inform Your Business Professor at the beginning of class and excuse yourself from the classroom to take the call.
Attendance
Punctuality is the courtesy of kings. All students are expected to attend every class on time. Attendance will be recorded for each class. The best tactic to earn class participation points is to show up. If for some reason you will not be in class, please notify Your Business Professor 24 hours ahead of time.
Campus Resources for student support:
Library: Information 5070
Hours 5077
Writing Center 111 OB 4286
Counseling Center 127 OB 5765
Accommodations for students with disabilities: Any student who feels s/he may need an accommodation based on the impact of a disability should contact the instructor privately to discuss specific needs. Please contact Disability Support Services (at 202 319-5211, room 207 Pryzbyla Center) to coordinate reasonable accommodations for students with documented disabilities. To read about the services and policies, please visit the website: http://disabilitysupport.cua.edu.
Assessment
Your final grade will be calculated as follows:
Grade Point Allocation:
3 Tests and the Final Exam: 10 points each; 40 points total
Two Case Studies: 25 points each
Class Participation/Pop quizzes 10 points total
Total = 100 points/percent
Course Grading System:
Test #1 10%
Test #2 10%
Test #3 10%
Final Exam 10%
1st Case 25%
2nd Case 25%
Participation 10%
Case Study: Two case studies will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) 800 words in length and returned to the instructor on — or before — the date due. The Alert Student will be prepared to deliver a five-minute oral presentation to the class.
See How to Write a Business Case Study.
Case Study points grading scale:
5 Topic
7 Content
5 Supporting statements
3 Grammar
3 Appearance/delivery
2 Follow directions
==
25 total
The Final Exam is comprehensive and will cover material from the entire semester. The Final will be a take-home, open-book and notes exam. All Exams are the individual work and intellectual property of the student with no contact with other individuals permitted.
The Alert Student will expect a quiz in every class.
There is no make up for quizzes or exams-unless approved by the Instructor.
If an assignment is accepted late, a letter-grade grade penalty or at least a 10 percent reduction will be imposed.
Class Participation is a subjective measure at the discretion of the Instructor. This is like a job interview: No show; no offer.
Class attendance is mandatory for a number of reasons:
1) Examinations will contain course lecture material that is not in the assigned reading;
2) Your Business Professor asks a lot of questions. It is convenient to attend so that the student might answer;
3) A variety of in-class activities are not available for make-up;
4) The Class Participation portion of the course grade is based upon the significance and quality of the student’s contribution to the discussion and activities
If the Student fears any difficulty with participating in class please see Your Business Professor.
Reports of grades in courses are available at the end of each term on http://cardinalstation.cua.edu.
Course Schedule
Semester Outline; Dates, Topics, Deadlines. There will be 28 class sessions.
1. Aug 30, Introduction and Expectations
2. Sept 1, Ch. 1, Managing
3. Sept 6, Ch. 1, Managing
4. Sept 8, Ch. 2, The Environment of Business
5. Sept 13, Ch. 2, The Environment of Business
6. Sept 15, Ch. 3, Ethics and Corporate Responsibility
7. Sept 20, Ch. 4, Strategic Planning
8. Sept 22, Ch. 4, Strategic Planning
9. Sept 27, Test #1
10. Sept 29, Ch. 5, Entrepreneurship, media training-relations
11. Oct 4, Ch. 6, Organizing for Action
12. Oct 6, Ch. 7, Managing Human Resources
13. Oct 11, Ch. 8, Managing the Diverse Workforce
Oct 13, NO CLASS
14. Oct 18, 360 degree evaluation
Adult-Teen-Child relationship with manager
15. Oct 20, Ch. 9, Leadership
16. Oct 25, Case Study Due, Presentations
17. Oct 27, Case Study Presentations
18. Nov 1, Test #2
19. Nov 3, Ch. 10, Motivating People
20. Nov 8, Ch. 11, Teamwork
21. Nov 10, Ch. 11, Teamwork
22. Nov 15, Ch. 12, Communicating
23. Nov 17, Guest Speaker tba
24. Nov 22, Test #3
Nov 24 NO CLASS
25. Nov 29, Ch. 13, Managerial Control
26. Dec 1, Case Study Due, Presentations
27. Dec 6, Ch. 14 Innovating and Changing
28. Dec 8, Last Day of Class, Final Exam review. Take Home Final Exam handed out, 10% of grade.
Dec 13, 11:59pm, take home Final Exam Due electronically to Yoest@CUA.edu
If the student would like his/her graded final exam returned, please submit a stamped-self-addressed-envelope to Your Business Professor before the examination on December 8, 2011.
This syllabus can be modified by the professor at any time without notification.
The grade range of Cardinal Station could reflect a minus “-” or a “+” suffix after a letter grade depending on the number of points scored.
Notes and suggestions and hints:
Check the course catalog first for questions.
Be sure to log onto Blackboard to follow assignments and current grade.
Expect to be asked to contribute to each class session.
When Your Business Professor says “Tomorrow” he means the next class meeting – not the next day.
It is normal and customary to wait for any late Professor for 20 minutes.
Draft Your Own Reference Letter.
Additional information and public speaking helps.
See Job Search Tips.
Refer your friends to take this business class.
Attention to Detail and Intellectual Property: No points or credit will be awarded for any project that does not have the student’s name on the work.
NOTE: This syllabus is subject to change by the instructor without
notification. It may be changed at anytime for any reason without notice by Your Business Professor. The class schedule, course content or tests may be amended or guest speakers may be added without any prior notification.
***
Jack Yoest
John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology, medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College and teaches graduate business students at The Catholic University of America. He is also the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at www.yoest.org which covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.
Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit. He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.
Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies. His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.
He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.
Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.
Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and competes in 26.2-mile marathon runs.
Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm, live in the Washington, DC area with their five children.
***
Be sure to grade Your Business Professor at www.RateMyProfessors.com Key word search ‘Yoest.’
###
7 June 2011
Advanced Analysis and Problem-Solving, Master of Science in Business Analysis, MSBA 514, Syllabus
Under Construction for Spring 2012
Syllabus MSBA 514
THE CATHOLIC UNIVERSITY OF AMERICA
MASTER OF SCIENCE IN BUSINESS ANALYSIS
DEPARTMENT OF BUSINESS AND ECONOMICS
MSBA 514, Advanced Analysis and Problem-Solving
Spring Semester, 2011
Credit Hours 3
This class is available only to MSBA students
Pangborn room G35
Days and hours of class meetings:
Tuesdays and Thursdays
3:35 to 4:50 p.m.
Instructor contact information:
Professor John Wesley Yoest, Jr.
Cell phone 202.215.2434
Yoest@CUA.edu
Offices Hours Tuesdays at 4:50 p.m. or by appointment.
Course Description
Advanced Analysis and Problem-Solving MSBA 514
The student will build competence in selecting and applying analytical, problem-solving, and decision-making tools.
Instructional Methods, Lecture and discussion
Required Texts
The McKinsey Mind, Rasiel, Friga, McGraw-Hill, 2001; referred to as “Mind”
The McKinsey Engagement, Friga, McGraw-Hill, 2009; referred to as “Engage”
Mind and Engage have not been ordered for the campus bookstore. They can be purchased new or used on Amazon or from most any clicks or bricks outlet. The Alert Student may opt for expedited shipping for prompt delivery before the first day of class. There is only one edition of each book.
The Presentation: A Story About Communicating Successfully With Very Few Slides, 2010 by Andrew V. Abela Ph.D.; referred to as “Present”
The Present is downloadable at no charge at The Extreme Presentation Method™ Registration is required.
The Consultant’s Toolkit: High-Impact Questionnaires, Activities and How-to Guides for Diagnosing and Solving Client Problems, Silberman, McGraw-Hill, 2000; Chapter 5, Does Your Client’s Strategic Plan Give Them The Competitive Edge?; referred to as “Toolkit”
Toolkit link will be posted. No charge.
Course Goals
The goals of the course are to provide instruction in order that the student will demonstrate competence in problem disaggregation, decision trees, and idea generation. The course is divided into four sections: Problem, Analysis, Solutions and Results. The student, as consultant, will study the:
1) Problem. Acknowledge or uncover a client’s challenge or opportunity.
2) Analysis. Research, gather and organize data
3) Solution. Assemble and build a recommendation into a compelling argument.
4) Result. Make the sale through a presentation, implementation, net effect and follow-up.
The MSBA 514 class provides the tools for MSBA 515, Team Field Study, where students will work in teams to analyze a real world business problem under the guidance of a sponsoring company. The team will develop solutions to the problem, drawing on the lessons learned in the classroom, and will present their final recommendation to faculty and representatives from the sponsoring company.
Goals for Student Learning
At the completion of MSBA 514 the successful Student will have the following Knowledge, Skills and Attitude
Knowledge
The student will learn how to analyze a situation and ‘break down’ the challenge into relevant sub-components. This will be done using the language and vocabulary of business. Problems will be understood and defined in one sentence. The Student will be able to apply business problem-solving concepts to a new case study and learn to discern between relevant and non-relevant information. The student will also be able to apply tools to a variety of business situations with consideration of ethical issues arising in analysis. S/He will be able to write a recommendation for a solution to a problem.
Skills
The Successful Student will be able to communicate a report or recommendation to a client and audience. H/She will be able to manage his client, his team and his time. The Student will acquire presentation expertise to best provide information, to detail a recommendation and transmit passion. The Student will demonstrate how to persuade; to sell.
Attitude
The mindset of the student will be to build value for the client. To do this, the Student will actively listen, actively participate and actively cooperate. The individual will display a professional commitment to ethical practice in both private and public behavior.
Course Requirements
Five Quizzes at Random; short answer
Three Examinations; essay and short answer
Current Event Business in the News Presentation
Class Participation
Expectations and policies
Academic honesty: Academic honesty is expected of all CUA students. Faculty are required to initiate the imposition of sanctions when they find violations of academic honesty, such as plagiarism, improper use of a student’s own work, cheating, and fabrication.
The following sanctions are presented in the University procedures related to Student Academic Dishonesty,
The presumed sanction for undergraduate students for academic dishonesty will be failure for the course. There may be circumstances, however, where, perhaps because of an undergraduate student’s past record, a more serious sanction, such as suspension or expulsion, would be appropriate. In the context of graduate studies, the expectations for academic honesty are greater, and therefore the presumed sanction for dishonesty is likely to be more severe, e.g., expulsion. …In the more unusual case, mitigating circumstances may exist that would warrant a lesser sanction than the presumed sanction.
(From http://policies.cua.edu/academicundergrad/integrityprocedures.cfm).
Please review the complete texts of the University policy and procedures regarding Student Academic Dishonesty, including requirements for appeals, at http://policies.cua.edu/academicundergrad/integrity.cfm.
Dress Code
All MSBA students are expected to follow the program dress code which is business casual for regular classes and business attire for guest speakers and presentations as directed by the professor. For a definition of proper attire see Business Casual and Dress Codes.
Cell Phone
Don’t. Cell phone or PDA usage including texting and e-mailing is not allowed in class. If you anticipate an emergency call, please inform at the beginning of class and excuse yourself from the classroom to take the call.
Attendance
Punctuality is the courtesy of kings. All students are expected to attend every class on time. Attendance will be recorded for each class. The best tactic to earn class participation points is to show up. If for some reason you will not be in class, please notify Your Business Professor 24 hours ahead of time.
Campus Resources for student support:
Library: Information 5070
Hours 5077
Writing Center 111 OB 4286
Counseling Center 127 OB 5765
Accommodations for students with disabilities: Any student who feels s/he may need an accommodation based on the impact of a disability should contact the instructor privately to discuss specific needs. Please contact Disability Support Services (at 202 319-5211, room 207 Pryzbyla Center) to coordinate reasonable accommodations for students with documented disabilities. To read about the services and policies, please visit the website: http://disabilitysupport.cua.edu.
Assessment
Your final grade will be calculated as follows:
Class Participation 20%
Random Quizzes 20%
Current Event Business Presentation 20%
First Quarter Exam 10%
Mid-term Exam 20%
Final Exam 10%
The Final Exam is comprehensive and will cover material from the entire semester. The Final will be a take-home, open-book and notes exam. All Exams are the individual work and intellectual property of the student with no contact with other students permitted.
The Alert Student will expect a quiz in every class.
Make up for missed quizzes or exams is at the discretion of the Professor.
Current Event grading format:
Each student will be required to give a brief five minute oral presentation on a business related current event article. A one page executive summary will be turned in. The student will also turn in a print-out of the article, being sure to include the source, date, and website.
This presentation should be organized:
1) Provide rationale for the article, “Why is this problem important?”
2) Deliver a brief overview of the topic, and, most important,
3) Your analysis and recommendation.
Current Event grading scale:
2 — Choice of article
4 — Analyze the problem
4 — Solutions developed
4 — Results delivered or forecasted
4 — Oral Presentation
2 — = 20 Total Points
Class Participation
Class Participation is a subjective measure at the discretion of the Instructor.
This is like a job interview: No show; no offer.
Class attendance is mandatory for a number of reasons:
1) Examinations will contain course lecture material that is not in the assigned reading;
2) Your Business Professor asks a lot of questions. It is convenient to attend so that the student might answer;
3) There will be using a variety of activities in class that are not available for make-up;
4) The Class Participation portion of the course grade is based upon the significance and quality of the student’s contribution to the discussion and activities.
The Student is expected to attend and be prepared for class. Specifically, class participation means:
• Joining in the discussions & class activities.
• Sharing opinions, experience & knowledge.
• Keep an open mind to ideas, thoughts & concepts. • Being courteous to others.
• Taking notes & asking questions.
• Enjoyment & having fun.
Some of the criteria for evaluating effective class participation include:
1. Is the participant present? In order to obtain a grade for class participation the Student must attend the class sessions. Please advise in advance if attendance at session is not possible.
2. Is the participant prepared? Do comments show evidence of analysis of the reading? Do comments add to the understanding of the situation? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures? Can the participant back up his or her point with other implications or projections?
3. Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members?
4. Is the participant an effective communicator? Are concepts presented in a concise and convincing fashion?
5. How does this Class Participation grade work?
After each class session Your Business Professor will assign grades to each Student using the following scale:
Contributor A
Speaker B
Present C
Absent to be determined
These grades are based on the quality and quantity of participation. Examples of good quality participation include:
A well-prepared answer to an assignment question
Putting together pieces of evidence to make an argument
A comment that changes the course of discussion
Engaging in debate
Note that simply repeating facts might not move the discussion. Facts are only relevant to the extent they advance our understanding of the situation and what should be done about it. The Student needs to be prepared to analyze and explain why any fact cited is relevant.
Class Preparation
In order to participate effectively in class, the Alert Student will be thoroughly prepared. Before each class the Student will need to read the assignment carefully and be prepared to give a brief oral presentation or take a quiz.
Say something that makes a
1) large contribution to the class (i.e. something insightful that helps the rest of the class understand and engage with the material being discussed)
2) small contribution to the class (i.e. any helpful comment)
Grade
A At least twice a week Every class
B Occasionally Every class
C Rarely Most classes
D Never Occasionally
F Never Rarely or never
If the Student fears any difficulty with participating in class please see Your Business Professor.
Course letter grades will be determined using the following scale:
90 – 100% A 4.0 pts
80 – 89% B 3.0 pts
70 – 79% C 2.0 pts
<70 F 0.0 pts
To remain in good standing in the MSBA program, the Student must maintain a B average which is a GPA of 3.0. Reports of grades in courses are available at the end of each term on http://cardinalstation.cua.edu.
Course Schedule
Semester Outline; Dates, Topics, Deadlines. There will be 29 class sessions.
Jan 11, Introduction and Expectations
Jan 13, Mind, Ch.1, Framing the Problem; A Problem Defined is Half Solved
Jan 18, Article-booklet, Present; Mind, Ch. 1, Framing the Problem
Jan 20, Engage, Ch. 5, Focus, Frame
Jan 25, Engage, Ch. 5, Focus, Frame
Jan 27, Handouts to be provided, The right questions can solve the right problem
Feb 1, Handouts to be provided, The right questions can solve the right problem
Feb 3, Mind, Ch. 2, Designing the Analysis, The facts, ma’am, just the facts
Feb 8, Engage, Ch. 6, Organize
Feb 10, Mind, Ch. 3, Gathering the Data; Engage, Ch. 7, Collect
Feb 15, Exam #1
Feb 17, Mind, Ch. 4, Interpreting the Results Solution,
Feb 22, Engage, Ch. 8, Understand
Feb 24, Mind, Ch. 6, Managing Your Team
Mar 1, Engage, Ch. 1, Team, Talk; 360 degree evaluation
Mar 3, Presentation to Advisory Board
Mar 7, Spring Recess to 13 March
Mar 15, Guest Speaker, Dave Samuel; Engage, Ch. 2, Team, Evaluate
Mar 17, Engage, Ch. 4, Motivate
Mar 22, Simulation, 2:10 to 6:10; Mind, Ch. 7, Managing Your Client
Mar 24, NYC trip; Mind, Ch. 5, Presenting Your Ideas; Results, Git ‘er done
Mar 29, Mind, Ch. 5, Presenting Your Ideas
Mar 31, Engage, Ch. 9, Synthesize
April 5, Exam #2
April 7, Current Event Business in the News Presentations
April 12, Current Event Business in the News Presentations
April 14, Mind, Ch. 8, Managing Yourself
April 19, Engage, Afterword
April 21 Holy Thursday, No classes, Easter recess begins
April 26, Tool Kit, Questionnaires, worksheets and resources reviewed as prep for MSBA 515
April 28, Last Day of Class, Final Exam review. Final Exam handed out.
May 3, Midnight, take home Final Exam Due electronically to Yoest@CUA.edu
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